New Product Blueprinting Public Workshop in Cambridge

New Product Blueprinting Public Workshop

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team.

Schedule: 2 days, 16-17 May 2018. Each day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-5:00pm (day 1) and 8:30am-4:30pm (day 2).

Location*: The workshop will be held at the Gillespie Centre at Clare College, University of Cambridge, in Cambridge, England. Clare College resides in beautiful, riverside grounds, spanning both sides of the River Cam. It is the second oldest of all the University of Cambridge's colleges and the Gillespie Center is an award-winning, versatile conference venue in the heart of Cambridge.

What you’ll learn: 1) At the end of these two days, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter® software and job aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.

What you’ll take home: At the workshop, you’ll receive all the software, e-learning and job aids that in-house workshop learners receive.

• Excel-based Blueprinter® 4.0 software
• 12-month access to 31 e-learning modules
• Hardcover book
• Blueprinting log (with > 200 slides)
• 15 Job aids

At no extra cost, you’ll also receive 12-month access to the Discovery portion of AIM’s new web-based Blueprinter 5.0.

Note: Prior to the workshop, you will receive 1) log-in credentials to the AIM e-Learning center, providing access to 31 e-learning modules for 12 months, and 2) credentials to download web-based Blueprinter 5.0, with 12 months of access.

Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2/3rd of in-house workshop participants rate this in the top 10% of workshops ever attended.

The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in listening, probing, interviewing and related skills.

Attire: Business casual: Consider a light sweater or jacket for your comfort.

Fee: $2995. Includes all program materials, continental breakfasts, lunch and light snacks.

Early Bird Discounts: A $400 "early bird" discount is available until March 15 by using the discount code AIM400 and a $200 “early bird” discount is available until April 15 by using the discount code AIM200.

Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Once registered, watch for an email in the next week with further details on both the venue and recommendations for hotel reservations for sleeping rooms.

Hotel Reservations: The closest hotel to Clare College is the Doubletree by Hilton
There are several other hotels in Cambridge and will be included in reservation confirmation.

Information: For more information on the course, visit our website: New Product Blueprinting. For logistics details, contact ann.eiden@theaiminstitute.com. For other questions, contact scott.burleson@theaiminstitute.com.

Terms & Conditions:

• Full refund will be permitted if AIM is notified in writing by attendee of cancellation at least 60 days prior to the event. A 50% refund will be given if notified at least 30 days prior to the event. No refunds will be given if cancelled within 30 days of event, but a) your fees can be applied to a future workshop (public or in-house), or b) you may substitute another attendee from your company.
• Payment in full is required prior to course participation. Registration is not considered complete until payment has been received.
• AIM reserves the right to cancel this course in the event of low enrollment. Should a course be cancelled due to low enrollment, all registration fees will be refunded. However, AIM is not responsible for any additional expenses incurred (ex. airfare and/or accommodations), and will not reimburse any additional expenses.
• Only one coupon code can be used per person per workshop. Coupon codes cannot be combined with any other codes or discounts.
• By submitting your information, you agree to receive electronic communications from AIM. You may unsubscribe at any time.
• Terms and conditions apply to all participants.
• By placing order, you agree to these terms and conditions.

*The AIM Institute contracts Clare College for the use of facilities, but otherwise has no connection or association with Clare College or the University of Cambridge.